Viacom18 has signed MS Dhoni as the brand ambassador for the IPL 2023 ahead of the farewell season.
• This year's IPL is going to be a big one as it marks the last time MS Dhoni is going to play in the tournament.
• Viacom18 is the official broadcaster of the IPL, and this move is a big statement from them.
• Dhoni is one of the most popular and successful cricketers in India, making him a perfect fit for the role of brand ambassador.
• The announcement was made through a short video that showed MS Dhoni in different poses and positions with the tagline "The Thala is Coming."
• The video has created a buzz on social media, and fans are eagerly waiting for the IPL to start.
• This is not the first time that MS Dhoni has been associated with Viacom18. He was also a part of their campaign during the IPL 2021.
• This move is expected to help Viacom18 attract more viewers to their broadcast of the IPL.
• MS Dhoni is known for his calm and composed nature, making him a great representative for the brand.
Key Takeaway: Viacom18's decision to sign MS Dhoni as the brand ambassador for the IPL 2023 is a strategic move that is expected to help them attract more viewers to their broadcast of the tournament. Dhoni's popularity and success make him a perfect fit for the role of brand ambassador, and his calm and composed nature make him a great representative for the brand.
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